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News Article

18 December 2004

ADCB New Web Site Goes Live: www.adcb.com

Abu Dhabi August 1, 2004: As the first of many e-initiatives planned for the future, ADCB's newly re-designed website (www.adcb.com) went live today. In line with the Bank's new corporate identity, ADCB's revamped website is expected to provide a new impetus to the Bank's focus of offering superior customer oriented services.

"The web is an important channel for building relationships with our current as well as potential customers. Importantly, we see our new website as a starting point towards using the Internet to continue to provide a world-class level of service," said Eirvin Knox, CEO, ADCB. "The ADCB website has been created as a one-stop source of information tailored for both account holders and potential customers alike. The site has something for everyone including a communication channel to enable visitors the option of providing immediate feedback - allowing us to always stay in touch with our customers needs."

Managed through a tailor-made and flexible Content Management System that allows the Bank to update data with ease, the new site provides customers with the latest information on the Bank's products and services.

Within the core contents, the ADCB website also provides the latest news, a branch and ATM locator, online application forms and a regularly updated special promotional offer segment, which highlights the numerous benefits available for ADCB account holders.

"We've launched the new site with a user-friendly interface and easy to follow navigation system, designed to ensure visitors can easily navigate and find the content they require," concluded Knox.

The website's fresh and clean design reflects the new corporate identity and emphasises the key principles represented by the Bank's new logo - partnership, mutual understanding and cooperation.

ADCB's new website will continuously progress and evolve to cater to customers needs. Online banking and access to regional financial indices are only some elements that customers can look forward to in the future of the site.

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