15 August 2009
Blood Donation Drive organized by ADCB
Abu Dhabi, 15 August, 2009: Abu Dhabi Commercial Bank, one of the UAE leading banks announced today, in partnership with the Abu Dhabi Blood Bank the launch of its new initiative of “Blood Donation Drive” that took place on Thursday the 13th of August, outside the ADCB Head Office in Salam Street. ADCB Staff lead by Mr. Ala’a Eraiqat, CEO and Mr. Sultan Al Mahmoud, Head of Human Resources donated blood.
The drive was a success and the willingness of the donors to contribute towards saving lives was inspiring. Giving blood takes very little time and effort, yet it can really save a life.
ADCB’s efforts to organize this initiative come as a result of the Bank’s commitment towards the community as one of the Bank’s core priorities. The initiative came in an attempt to further increase ADCB’s contribution and constant support of the community it serves, drawing the people’s attention to such important programme and increase awareness of the significance of blood donation.
The blood donation drive was organized as ADCB’s latest corporate social responsibility (CSR) initiative in response to the increasing demand for blood in the UAE to treat blood disorders such as blood cancer, thalassaemia, sickle cell, and anemia as there is no substitute for human blood. The initiative was further supported by customers who have stepped up in expression of their awareness of the importance of such drive in helping the community.
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