11 November 2010
ADCB enters into innovative partnership with Heidelberg Gulf Est.
ADCB’s SME Division to provide financial solutions to the printing industry
Abu Dhabi, 10 November 2010: Abu Dhabi Commercial Bank (“ADCB”) announced a strategic alliance with Heidelberg Gulf Est. (“Heidelberg”), the largest supplier of printing equipment in the Middle East. The alliance will provide financial solutions to the printing industry through ADCB BusinessEdge Professional Equipment Loan. ADCB BusinessEdge is the flagship brand for all SME products & services offered by the bank.
The alliance will ensure that SME’s within the printing industry will have easy access to flexible, customised finance options to facilitate the purchase of printing equipment. The partnership will see both ADCB’s SME Division and Heidelberg provide bespoke solutions to customers. Joint promotions, schemes and events will also be on offer.
Howard Gaunt, Head–Business Banking Group, ADCB, said: “ADCB has been focused on growing and supporting the SME segment in the UAE for a number of years. During this time we have worked hard to develop a complete suite of products for this specific market, and our BusinessEdge Professional Equipment Loan is yet another step in this direction.”
Zeid Al Jehni, General Manager Heidelberg Middle East, commented: “We are confident our alliance with ADCB will lead to a focused product proposition for the printing industry, combining the financial expertise of ADCB, with the industry leadership and knowledge from Heidelberg. The customers will benefit from this alliance, providing them the flexibility and possibility to grow their business with the leaders in the printing industry.”
ADCB potentially will look to extend such alliances to other business segments in SME space.
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