24 March 2011
ADCB to participate in global green campaign “Earth Hour”
ADCB will turn electricity off in its head office to support international initiative to reduce global warming
Abu Dhabi, 24 March 2011: Abu Dhabi Commercial Bank announced today its involvement in the global initiative of “Earth Hour”, where participants from over 128 countries and territories have pledged to turn off power for one hour to show a global display of action against climate change. ADCB will join people and businesses across the world on 26 March at 8:30pm local time respectively, and switch off the lights and equipment of its headquarters on Salam Street. The initiative is designed to be a powerful message to encourage the world to take much needed action against the threat of global warming.
ADCB’s participation in Earth Hour is part of a series of initiatives the Bank has implemented to increase awareness around global warming and its effect on the environment, and about how to reduce our carbon footprint. The Bank is continuously striving to operate in an environmentally friendly manner and to lead efforts amongst its regional peers to take measures to improve our impact.
Dr. Majdi Abdul Muhdi, Head-Corporate Communications at ADCB said, “ADCB realises that as a Bank we have a social responsibility towards the community and the environment. Our participation in Earth Hour is one way we can do our part, and as the UAE’s third largest bank we must make positive effort to be green. We also hope that our participation will encourage other organisations to take concrete steps to reduce their impact on climate change, a critical issue facing all of us. This is not just one day, however; more action needs to be taken in the future and ADCB intends to participate and lead the effort where possible.”
Earth Hour campaign is open to anybody who would like to participate and is designed to demonstrate that individual action on a mass scale can help change our planet for the better.
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