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News Article

04 October 2012

ADCB Tree of Hope

Abu Dhabi, October 4th, 2012: Abu Dhabi Commercial Bank (“ADCB”) has today launched a new initiative to raise awareness of Breast Cancer in the UAE. “The ADCB Tree of Hope” organised by the bank will raise money for Safe and Sound, the BurJuman Breast Cancer Awareness Programme.

For a nominal donation of AED 5 visitors to the tree can post their message of hope and help save lives by raising money for underprivileged breast cancer sufferers who cannot afford vital treatment. Contributions collected will also be given to support ongoing education on the importance of early detection.

Ms. Noora Hassan Al Ali, Branch Manager at ADCB, said: “The number of cases of breast cancer in the UAE have grown at an alarming rate. Early detection is vital to ensure that we can combat this life threatening disease. We created “The ADCB Tree of Hope” in an effort to drive awareness about this illness. It is indeed our hope that the “ADCB Tree of Hope” will serve as a unique platform to engage the entire community and offer hope and support to those in need.”
She added, “At ADCB we believe that it is our responsibility as one of the UAE’s leading banks to do whatever we can to enrich the lives of our customers and the broader community. We would like to invite the residents of the UAE to come and visit our ADCB Tree of Hope and pledge their support for this worthy cause.”

“The ADCB Tree of Hope” can be found across ADCB Head Office Al Salam Street Abu Dhabi from 1st to 11th October 2012, ADCB Khalid Bin Al-Waleed Branch Dubai from 14th to 20th October 2012, ADCB Deira Branch from 21st to 27th October 2012 from 9am to 2pm. It will also be at the BurJuman Pink Walkathon on the 2nd November in Zabeel Park, Dubai; the Pink Polo presented by ADCB on the 10th November at Ghantoot Racing and Polo Club, and at The 2012 Emirates Woman of the Year Awards in association with ADCB on the 25th November. Members of the public are invited to post their message on a Leaf of Hope to help grow the ADCB Tree of Hope, raise awareness and funds for this important cause.

In addition to “The ADCB Tree of Hope” ADCB is holding a number of strategic events to support Breast Cancer Awareness as well as empower women across the UAE. ADCB is a partner of the BurJuman Pink Walkathon on the 2nd November the Pink Polo presented by ADCB will take place on the 10th of November. The bank will also be awarding ambitious women in the UAE through the ADCB Ambition Award which is part of The 2012 Emirates Woman of the Year Awards. For every vote cast for the Ambition Award, ADCB will donate AED 5 to Safe and Sound, the BurJuman Breast Cancer Awareness Programme.

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