In addition to its financial assets, there are certain intangible qualities that a bank has to have if it really wants to deliver sustainable returns for shareholders and play a valuable role in the lives of its customers.
At ADCB, we believe that few qualities are as important — especially when combined — as ambition and discipline. The way we understand it, ambition is the desire for achievement and the willingness to strive for its attainment. Discipline means responsibility and taking a course of action based on principle and control. At ADCB, we are ambitious for our shareholders and customers. We value the investment and trust of our shareholders and work hard towards achieving sustainable success of our businesses. At the same time, we are disciplined in finding ways where we can add our financial resources and expertise to our customers’ dreams and aspirations so they can become a reality.
We are equally ambitious for ourselves as an organisation. As one of the UAE’s leading banks, ADCB’s competitive standing and reputation stem from our ambition to be the best. The Bank’s financial strength, risk management, governance and performance are directly attributable to a discipline that regularly brings prosperity and safety to our shareholders and customers. Ambition and discipline drove ADCB’s record results for 2013. They frame our optimistic outlook for the future.