At a group level:

• We provide strong governance on operational and strategic performance
• We manage our financial performance
• We manage our capital
• We build the corporate brand
• We ensure we remain true to our values
• We ensure we deliver on our commitments to all our key stakeholders, including governments, regulators, shareholders, communities, and our staff

In 2011 we set ourselves five key strategic aspirations:

• Deliver strong profits and profitability as measured by return on equity (ROE)
• Deliver consistent and attractive shareholder returns as measured by total shareholder return (TSR)
• Develop resilience and deliver low earnings volatility as measured by earnings per share (EPS)
• Develop and capture sustainable efficiency as measured by cost to income ratio (CIR)
• Be perceived as the bank of choice by our customers as measured by customer loyalty and satisfaction (CS)