Vision, Mission and Strategy
Our vision is to be the number one bank of choice in the UAE. A constantly innovating, financially successful organisation of the highest integrity, respected by our customers, by our competitors and by the community.
Our Mission
To build a partnership with our customers that lasts a lifetime by:
• Treating every customer as an individual
• Offering innovative products and unparalleled service
• Never forgetting that our customer has a choice
Our Strategy
The Bank’s strategic pillars for 2012-2016 are as follows:
• Growth through a UAE-centric approach and controlled ‘internationalisation’
• Sustainability through liability growth
• Maintaining a culture of service excellence and efficiency
• Managing ADCB’s risks in line with a pre-defined risk strategy
• Attracting, developing, and retaining the best talent with incentives aligned with the strategic objectives
To build a partnership with our customers that lasts a lifetime by:
• Treating every customer as an individual
• Offering innovative products and unparalleled service
• Never forgetting that our customer has a choice
Our Strategy
The Bank’s strategic pillars for 2012-2016 are as follows:
• Growth through a UAE-centric approach and controlled ‘internationalisation’
• Sustainability through liability growth
• Maintaining a culture of service excellence and efficiency
• Managing ADCB’s risks in line with a pre-defined risk strategy
• Attracting, developing, and retaining the best talent with incentives aligned with the strategic objectives