EAD and ADCB-IBD to Cooperate in Promoting Environmental Awareness

23 August 2009

Abu Dhabi, 23 August 2009: A Memorandum of Understanding (MoU) was signed on Sunday (August 23, 2009) between the Environment Agency-Abu Dhabi (EAD) and Abu Dhabi Commercial Bank in the field of environmental awareness for its ADCB Meethaq Credit Card.

In line with the MoU, EAD will provide its expertise to ADCB to enhance the bank's ability raising environmental awareness and promoting responsible consumerism amongst its clients. Awareness will be raised about the various challenges Abu Dhabi Emirate is facing and what people can do to help the environment.

The MoU was signed by HE Majid Ali Al Mansouri, Secretary General of EAD and Mr. Sultan Al Mahmoud, Executive Vice President, Head - Human Resources from ADCB.

"This agreement is in line with our environmental strategy for the Emirate of Abu Dhabi. We strongly believe in partnerships for environmental awareness with all concerned organizations including both Public and Private sectors" said H.E Majid Al Mansouri, Secretary General of EAD.

Al Mansouri added that ADCB's initiative was commendable and that it reflected the bank's commitment to protecting the environment and to contributing to the achievement of sustainable development within the Emirate of Abu Dhabi. He urged other organisations in the private sector to step up and help cooperate in raising environmental awareness.

Mr. Sultan Al Mahmoud, Executive Vice President, Head - Human Resources, ADCB said "ADCB Meethaq since its inception in September 2008 has positioned itself around responsible banking through transparent Shari'ah compliance, solid values and a rounded belief in contributing to the greater good of our society. ADCB Meethaq has strengthened its ideology by positioning its Islamic credit card as a Socially Responsible Card promoting Humanitarian and Charitable Causes, Education, and most importantly prompting the customer to be environmentally responsible though deeds and actions. The offer positions our credit card as the first of its kind to be offered in the UAE, covering all aspects of the customer's material and social values."

The two organizations agreed to combine forces and implement a 6-month Green Investment awareness campaign. This campaign will target ADCB Meethaq credit card customers and other account holders to encourage them to contribute towards Green investment projects.

As part of the awareness & education campaign, customers would be educated on the impact their daily routine has on the environment. These messages would be communicated through multiple customer touch points and across various delivery channels. These include welcome kits containing recyclable leaflets, SMS messages, monthly statements via e mail and other regular collateral.

Moreover, the two organizations will jointly produce an educational booklet that will help inform ADCB cardholders about environmentally friendly products available in the local market.

Special offers at jointly identified merchant establishment will then be offered to ADCB customers to choose wisely and purchase those environmentally friendly products.