ADCB launches Al ain Call Centre staffed by Emirati Women

21 April 2011

Abu Dhabi, 21 April 2011: ADCB announced the launch of Al Ain call centre, where Emirati women are leading the way with operations being run entirely by female staff. The women-only call centre in Al Ain comes as a realization of the bank's strategy to employ and empower UAE nationals and to magnify the vital role of the Emirati women in society.

"We saw an opportunity in the women segment of the population and tapped into it by employing qualified and educated ladies to strengthen the UAE labour force as a whole." said Manal Al Sayegh, Acting Head of Human Resources in ADCB.

Al Ain Telecommunications Calling Centre deals with many services such as activating customer's cards, updating customer records and maintaining records for "Know Your Customer" and also cross-selling credit cards, Islamic segment and deposits. They also promote and cross-sell other products and market certain attractive offerings for the UAE Nationals under Islamic Banking- Meethaq brand image. The main function of the centre is to make outbound calls to existing clients of the bank.

"Plans for 2011 include expanding the centres where UAE nationals can most benefit from job creation and encouraging women to have a corporate career while at the same time respecting their cultural traditions. ADCB aims to develop a community banking culture to suite the young Emiratis." Manal added.

As a local bank, it is ADCB's strategy to strengthen the overall workforce of the nation, specifically by employing more UAE nationals.

ADCB has two other centres in Abu Dhabi-one inbound and one outbound-and three in Dubai, one inbound and two outbound.