ADCB launches its "Ramadan Special Campaign" to encourage savings across the UAE

27 July 2011

ADCB leads the way as the first bank to announce a special prize for Ramadan

Abu Dhabi, 27 July 2011: Abu Dhabi Commercial Bank ("ADCB") has launched a "Ramadan Special Campaign" on its Millionaire Destiny Savings Account (MDSA). The campaign will include an additional prize of an Audi A8 Luxury Car, positioning ADCB as the only bank to announce a special prize for Ramadan through a prize draw-based product, continuing its efforts to exceed customer expectations.

The campaign will target existing ADCB customers that have funded the MDSA with a minimum average balance of AED 5,000, as well as any new accounts that are opened before the 31st August 2011. Eligible customers will then qualify to enter the prize draw to be conducted after Eid, when one lucky customer will win an Audi A8 Luxury Car.

The objective of MDSA is to encourage a savings culture among UAE Nationals and expatriate residents, rewarding customers with a once in a life time opportunity of winning a AED 1 million cash prize.

Amr Al Menhali, Head of Islamic Banking at ADCB, said:

"The MDSA has become very popular among the UAE residents, attracting the attention of people from 130 different nationalities, including a large number of UAE Nationals who have already opened MDSA with us. AED 11 million of cash prizes and 250 million TouchPoints through our loyalty programme have already been awarded to lucky winners of UAE, Arab, Asian and Western origins residing in Abu Dhabi, Al Ain, Dubai and the northern Emirates."

Commenting on Ali & Sons' alliance with ADCB through the "Ramadan Special Campaign" for MDSA,

Ahmed Al Dhaheri, Vice Chairman and Managing Director of Ali & Sons, said:

"Ali & Sons is proud to be associated with this campaign from ADCB, one of the major banks in UAE. The AUDI A8 is the Company's flagship model that combines luxury, safety, and efficiency with advanced dynamics. We wish all MDSA customers the best of luck this Ramadan."

During the "Ramadan Special Campaign", the regular monthly prizes of AED 1 Million and 10 prizes of one million TouchPoints (ADCB's Loyalty Program) will continue to be drawn.