Double win for ADCB at the Smart Card Awards Middle East 2011

20 May 2011

Best Credit Card Award for ADCB's LuLu Credit Card

· Best Co-branded Card Award for ADCB's Etihad Guest Above Credit Card

Abu Dhabi, 29 May 2011: Abu Dhabi Commercial Bank ("ADCB") has won the coveted Best Credit Card Award for its LuLu Credit Card and the Best Co-branded Card Award for its Etihad Guest Above Credit Card. The awards were presented to ADCB at the Smart Card Awards Middle East 2011 ceremony, part of the Cards Middle East 2011 Conference and Exhibition, which was being hosted for the first time in Abu Dhabi and was the region's largest cards and payments exhibition.

ADCB's Credit Cards were judged to be the best across the Middle East in both categories, having demonstrated strong customer value propositions and rewards, product innovation, a high level of customer acceptance in the market, customer segmentation, targeting and positioning strategy as well as strong partnerships with its co-brand partners.

Ala'a Eraiqat, CEO and Board Member of ADCB, said: "At ADCB we strive to provide the best possible service to our customers through the best possible products, and the double win at the Smart Card Awards Middle East 2011 is testament to this. The needs and demands of customers across the UAE are continually evolving and maturing and it is the banking industry's responsibility to evolve with them, developing new and innovative products and initiatives to support the customer. I am extremely proud that our efforts to achieve this has been acknowledged and rewarded."

The awards were held at the ADNEC in Abu Dhabi with all entrees evaluated by an independent panel of judges comprising industry experts.