Alshaya joins ADCB's TouchPoints Loyalty Programme

15 October 2012

Abu Dhabi, 14 October 2012,Abu Dhabi Commercial Bank (ADCB) announced today its partnership with M.H. Alshaya Co., a leading international retail franchise operator. This partnership will enable ADCB clients to redeem TouchPoints across the wide range of international brands operated by Alshaya in the UAE including H&M, Mothercare, Debenhams, Victoria's Secret, M.A.C, Boots, VaVaVoom, Starbucks, The Cheesecake Factory, PF Chang's and Pinkberry. This partnership with Alshaya comes as part of the ADCB's on-going strategy to continuously reward its clients and add value to their banking experience with ADCB.

On this occasion, Ravi Nair, Head of Customer Experience Management at ADCB said: "Our goal is to offer ADCB clients an exceptional banking experience. This is why we are always striving to form alliances with the best retail operators in the country and our latest partnership with Alshaya is a testament to that. We are always trying to fulfil all of our customers' needs regardless of their tastes and interests through the TouchPoints unique rewarding programme. We firmly believe the addition of Alshaya's portfolio of retail brands to the already extensive list of outlets we have, will further enhance our offerings and in turn improve our customers' experience."

The TouchPoints loyalty programme is the first Bank-wide Rewards Programme of its kind in the region and UAE. This free of charge programme was designed to reward customers every time they interact with ADCB conventional and Shari'ah compliant (ADCB Islamic Banking) services and products; this includes personal accounts, deposits, credit and debit card payments, online transactions, and a wide range of insurance and investments products.

In addition to ADCB's unique partnership with Alshaya, TouchPoints can be instantly redeemed for shopping vouchers at various merchant partner outlets, bills payments and airline tickets.

"We are delighted that Alshaya is joining ADCB's TouchPoints Loyalty Programme which offers customers a wider choice of retail outlets and brands," said Hilary Baker, Vice President, Corporate Communications, M.H. Alshaya Co. "At Alshaya we are focused on providing a dynamic mix of world-leading retail brands to consumers in the region, and through our partnership we can offer an exciting mix of Fashion & Footwear, Food, Health & Beauty, Pharmacy and Home Furnishings and Office Supplies brands to ADCB customers".