ADCB Empowers Women through Launch of Ladies Network

07 April 2013

Inaugural event hosted in presence of H.E. Noura Al Kaabi, CEO of the Media Zone Authority and twofour54

Abu Dhabi, 7 April 2013, Abu Dhabi Commercial Bank "ADCB" announced today the launch of the "ADCB Ladies Network" at the inaugural event, which took place at ADCB's Head Office in Abu Dhabi. The event offered over 60 female senior executives from the bank the opportunity to meet and discuss current topics of interest and share their thoughts on how to achieve career success.

The inauguration of the "ADCB Ladies Network" was opened by Ala'a Eraiqat, Chief Executive Officer of ADCB, and attended by a high profile guest; H.E Noura Al Kaabi, Chief Executive Officer of the Media Zone Authority and twofour54, whose successful career has established her as a role model and inspiration for many young Emirati women.

The launch of the "ADCB Ladies Network" comes in line with the bank's strategy to empower women in the UAE, help them build leadership skills and to excel in key areas of business and personal development. In addition, the organisation will serve as a platform for women to act as mentors within the bank and help create role models for the next generation.

On this occasion, Ala'a Eraiqat, CEO of ADCB said: "An impressive 44% of ADCB's workforce is made up of women. In addition, UAE nationals contribute to 40% of our staff, of which 75% are women. Launching the ADCB Ladies Network is a key factor in celebrating the success of ADCB women and creating an environment in which they can continue to excel."

Olivia Birchall, Head of Business Management at ADCB and Chairperson of the ADCB Ladies Network commented: "We were honoured to be joined by Noura Al Kaabi. She is an inspirational woman in business whose energy and passion is an encouragement to us all. She spoke about the ability to enable and empower your team to take action and have a clear escalation process as the key to her success, which resonates with all women. We were delighted to learn more about the ecosystem of twofour54 which facilitates and nurtures the spirit of media."

twofour54, an Abu Dhabi Media Zone Authority company, is the Middle East and North Africa (MENA) region's leading media and entertainment hub. As part of its mission, twofour54 is driving the development of the creative industries in the Middle East and North Africa (MENA), supporting talent and content development initiatives, creativity and young entrepreneurs.

At the "ADCB Ladies Network" event, Noura Al Kaabi shared the vision and direction of twofour54 with the group, as well as her own personal journey.