ADCB wins the SME Banking Innovation award

09 December 2015


2015 Enterprise Agility Awards recognises ADCB efforts to support the "entrepreneurial ecosystem in the UAE"

Abu Dhabi, UAE - 9 December 2015: Abu Dhabi Commercial Bank (ADCB) was recently awarded the SME Banking Innovation award from Enterprise Agility Awards, for its unparalleled commitment to support the entrepreneurial ecosystem in the UAE. The award was conferred to the Bank in recognition of its customer service excellence, which has resulted in unparalleled customer satisfaction.

With approximately 50,000 corporate and SME clients; ADCB offers entrepreneurs support from planning to execution, ensuring a successful growth path. Recently, the bank has expanded its footprint by launching a number of new branches and ATMs and CDMs located across the UAE, aiming to increase customers' accessibility. ADCB has also launched 'Simplylife' sales and service centre this year, a ground-breaking new concept in banking in the UAE that was inspired by the bank's commitment to helping people achieve their ambitions.

ADCB's robust internet banking platform grants access to all its customers anywhere, and anytime. It was led by the award winning ProCash platform, and has a dedicated qualified team of RMs with solid experience to help smooth all their banking procedures with ADCB. The Bank is recently adopting a new customer approach, which categorises the customers under SMEs, MCD and Large Corporation, to present only relevant and accurate banking solutions.

Commenting on the award, Gopal Iyer, Head of Business Banking at ADCB said: "The Enterprise Agility Award is a recognition of ADCB's commitment to support entrepreneurs in achieving their ambitions. ADCB consistently tries to offer easy and relevant banking solutions that cater to our customers' diversified needs. We are indeed honoured to have our efforts recognised by the publishers of Entrepreneur, as we continue to develop vital and smart financial services to maintain the financial excellence ADCB is known for."

Speaking on the occasion, Wissam Younane, Director of BNC Publishing on behalf of Entrepreneur Middle East magazine said, "We were looking to distinguish a financial institution that exemplified excellence in the way it deals with its SME clients. Finding a winner for the SME Banking Innovation award was difficult, but in the end, the selection process led us to trusted name in this space that boasts of over 50,000 corporate and SMEs on its impressive client roster. While it already has a wide range of products to suit the SME customer, this particular bank recently made the headlines for launching a new customer-oriented sales and service center called SimplyLife, which offers up to AED1.5 million in loans for entrepreneurs with small businesses. Efforts like these are necessary for the entrepreneurial ecosystem in the UAE and the wider GCC region to grow, and for that reason, we were proud to present the SME Banking Innovation award to Abu Dhabi Commercial Bank"

The award ceremony was presented by Du, and organised by Entrepreneur MENA, a division of BNC Publishing. This annual award ceremony recognises and honours enterprise leaders across 20 industry sectors who have demonstrated innovation and outstanding business conduct as well as being key drivers of the Middle East and North Africa (Mena) region economies.