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ADCB Sponsors Sheikh Zayed Heritage Festival 2015

18 November 2015

Abu Dhabi, UAE - 18 November 2015: Abu Dhabi Commercial Bank (ADCB) announced today its Silver Sponsorship of this year's Sheikh Zayed Heritage Festival for the third consecutive year. This sponsorship comes in line with Bank's commitment to supporting UAE culture, and educating the young generation of the UAE residents and visitors about the importance of national culture and heritage as a solid foundation for the country's growth and development.

Mohamed Abdulla Jaber Al Ali, Head of Government Banking at ADCB said: "We are honoured and proud to partner for the third year in a row with Sheikh Zayed Heritage Festival in the endeavours to preserve our customs and traditions and underline the achievements of our forefathers. The sponsorship comes in line with our strategy to keeping alive the values and traditions of our nation through our focus on engaging with the social and cultural foundations."

The festival creatively blends technology and culture to bring Emirati heritage to life, featuring living museums that allow visitors to experience the nation's history through interactive activities and live attractions. The festival will showcase the diverse environments that shaped early life in the UAE, namely the desert, oasis, mountains and sea. These environments will be featured through living museums, workshops, exhibitions and replicas of old villages and settlements, with traditional tools and artefacts.