Simplylife from ADCB drives innovation with new Simplylife Family Credit Card

29 November 2016


First of its kind credit card in the market combining a photo card with the patented Visa 'Quick Read' Design

Abu Dhabi, 29 November 2016: Simplylife from Abu Dhabi Commercial Bank (ADCB) today announced the launch of The Simplylife Family Credit Card, the first of its kind credit card in the market with an innovative and patented Visa 'Quick Read' design. The pioneering credit card aims to bring innovative solutions to families to help overcome challenges and fulfil ambitions.

The new credit card helps bring families together to create memorable experiences through providing competitive discounts on travel and entertainment offerings. Additionally, cardholders are given the opportunity to customise their cards through having their pictures printed on The Simplylife Family Credit Card.

The Simplylife Family Credit Card also protects families' future through taking into consideration the lifecycle and parents daily responsibilities towards their families. Thus, Simplylife is offering the cardholder a personal insurance certificate worth AED 100,000 in addition to AED 50,000 in case of critical illness or involuntary loss of employment.

Sundar Parthasarathy, Head of New Business at ADCB, said: "The launch of The Simplylife Family Card highlights our customer-centric approach in the products and services we offer. The innovative personalised credit card aims to simplify banking transactions in addition to ensuring the financial stability of the family through their lifecycle."

Ibrahim Selim Ergoz, Country Manager, Visa - UAE, Qatar and Pakistan, added: "Visa is proud to work alongside ADCB, a company that shares our commitment for using innovation to support our clients in their daily lives. This card offers a host of benefits for the family, from instant rewards through to a safety net in the event of unforeseen circumstances. It also features Visa's Quick Read design to deliver an extremely flexible and easy to use card for ADCB customers."