ADCB Pink Month

ADCB Pink Month

At ADCB, we believe that the fight against Breast Cancer is one that we should all be part of and together make a difference. Each October, through the ADCB Pink Month initiative, ADCB focuses on supporting breast cancer awareness, in partnership with a number of significant charities and organisations, to offer community outreach events and activities.

Since 2009, ADCB has been dedicating October as ADCB Pink Month, our award-winning breast cancer awareness programme which aims to help reduce the incidence of breast cancer, one of the most significant health issues facing our society. Over the years our special initiatives in support of the fight against Breast Cancer include:

ADCB Pink Run

The increasingly popular ADCB Zayed Sports City 5&10K runs are held annually by ADCB & Abu Dhabi Striders at Zayed Sport City. Each year, the October run is dedicated to raising awareness for breast cancer and has become one of our most popular community events to mark Pink Month. The ADCB Pink Run is more than a just running event with people of different abilities coming together to show their support towards this special cause.

The Pink Run has become the most successful edition of the 5&10K runs. In October 2017, it attracted over 1,200 people.

All proceeds from the Pink Run go towards Breast Cancer Research.

ADCB Tree of Hope

The ADCB Tree of Hope was launched in October 2012 with the objective of spreading the message of hope and positivity around breast cancer while raising awareness and funds. The ADCB Tree of Hope structure is a replica of a plain tree trunk with bare tree branches. As guests write their messages of hope on pink sticker leaves and place them on the branches of the tree, the message of hope brings the tree to life. A donation of minimum AED 10 is requested for each message of hope to raise funds for Breast Cancer Research while also raising awareness of the cause.

All visitors to the ADCB Tree of Hope receive a pink ribbon pin and literature around Breast Cancer Awareness on early detection, and health and wellbeing tips to reduce risk of breast cancer and possibly save lives

The ADCB Tree of Hope is available at all ADCB Pink Events throughout the month of October.

Donate A Dirham

ADCB ATM users have the oppourtunity to donate a Dirham to help fund Breast Cancer Research in the UAE during ADCB Pink Month each October. The amounts collected through this platform are donated to Al Jalila Foundation, a global philanthropic organisation dedicated to transforming lives through medical education and research.

To find the nearest ADCB ATM, click here

E-Banking Donations

ADCB also offers an opportunity for its customers to donate through ADCB's Internet Banking platform to Al Jalila Foundation to support Breast Cancer Research in the UAE.

To login to ADCB Internet Banking and donate to save lives, click here

Our Partners

Click here to know more about our partners


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Other Helpful Information

HOW TO SELF-EXAMINE

Early detection is key to breast cancer survival. Finding abnormalities early increases the likelihood of successful treatment. Learn how to do this and actively take charge of your health by following these easy steps for self-examination:

• In front of the mirror: 

Stand facing the mirror with your arms by your side or hands on your hips. Look at your breasts for any change is size, shape, colour or distortion. Raise your arms and look for the same changes. Contact your doctor immediately if you spot any dimpling, puckering or bulging of the skin, any redness, rash or scanlines, or discharge. 

This can also be done in the shower where many women find it easier to feel their breasts when the skin is wet and slippery.

• Lying down:

Lying down on your back, place your right arm behind your head and use the left hand to feel the right breast. 

Using the pads of your finger to make a small circular motion, apply medium pressure to cover the whole breast area. Switch arm and breast. Contact your doctor immediately if you feel any lumps or knots.

Self-examination should be done once a month, ideally a few days after your monthly cycle has ended so that your breasts don't feel tender or swollen.

MAMMOGRAM

A mammogram is a low dose X-ray of the breast, used to look for breast cancer. Mammography screening is proven to be the most effective screening method because it helps to find breast cancer when it is smaller and more treatable, and thus increases the chances of survival. The health authority of Abu Dhabi recommends screening for women over 40 years of age.

PREVENTION TIPS

Simple lifestyle changes may reduce your risks of getting breast cancer. While some risk factors cannot be changed, such as gender, age or race, many other risks can be avoided through simple steps, such as:

• Control your weight: 

Calculate your body mass index (BMI) if you fall into the overweight or obese categories, it is important to lose weight through correct diet and exercising regularly.

• Get active: 

Physical activity can help you maintain a healthy lifestyle and weight. Even brisk walking can help. Aim for three hours of moderate exercise per week or 75 minutes of vigorous aerobic activity, plus strength training at least twice a week.

• Limit fat intake.

Cut your intake of saturated fat and replace it with fiber and organic food.

• Don't smoke. 

Avoiding smoking is one of the best things you can do for your overall health.

CRITICAL COVER

ADCB's Critical Guard Plus is an insurance solution that can safeguard you and your family against life threatening critical illness. To find out more, click here