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News Article

05 November 2006


Abu Dhabi, 5th November: At an elegant gathering held at the Beach Hotel Abu Dhabi yesterday, ADCB unveiled the product that hey believe will cement their place as one of the dominant retail banks in the UAE, attended the launch more than a 1000 of the banks top Management, Board members and Staff.

The new ADCB Credit Card has a ‘Chip’ embedded on it, which offers customers enhanced security through advanced technology and a personalized rewards program that reward customers based on their individual spending behavior. The chip will store data on how many times, how frequently and how much customers spend at select outlets.

By simply paying with their ADCB Credit Card, customers can enjoy instant gifts, discounts or cash back at the point of purchase - all they need to do is “Just Dip the Chip”™

In addition to the Chip Rewards, customers will enjoy a host of value added benefits and the existing ADCB Pearls Rewards program that gives them cash back for each Dirham spent. As a special introductory offer, customers can enjoy a reduced rate of just 5.99% upon transferring their outstanding balances from other Credit cards to an ADCB Credit Card.

Mr. Ala’a Eraiqat, Head of UAE Banking, explained -
“The business mission of ADCB is very clear. We want to build partnerships with our customers that last a lifetime, which means developing innovative products that reward our customers for their loyalty.”

So why has ADCB singled out the credit card sector to mark their most ambitious retail offering to date?

“In today’s market, credit cards offer the customer the optimum combination of convenience and benefits,” says Arup Mukhopadhyay, Head of Retail Banking Division.

“But the new ADCB ‘Chip’ Credit Card goes beyond that - the customer not only gets even more features and benefits, they also get rewarded for using it.”

"As a way of thanking our customers for using our Credit Cards, the personalized ‘Chip’ rewards program is highly appropriate, especially as it delivers on the importance ADCB attaches to treating all our customers as individuals.”

The ADCB ‘Chip’ Credit Card initiative will be backed up by a massive marketing campaign that focuses on the theme, ‘Just Dip the Chip!’ ??" the process by which customers get rewarded at the point of purchase.

This new initiative is expected to significantly increase the already robust retail customer base for ADCB.

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