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News Article

28 October 2007

ADCB Introduces TouchPoints.The biggest loyalty rewards programme in the UAE.

Abu Dhabi, 28th October 2007: Customers of ADCB are about to become the most rewarded in the UAE. Today, the progressive bank officially launches its new 'TouchPoints' Rewards programme, which has been created to reward their customers whenever they ‘Touch’ one of the bank’s products or services.

Touch Points is the first all-encompassing customer orientated reward programme of its kind in the UAE. ADCB customers will now automatically earn TouchPoints rewards when they use their Credit or Debit Cards, when they save, when they invest, when they take a loan, even when they bank on-line with ADCB. Almost the entire spectrum of the banks products and services have been incorporated into the TouchPoints scheme, meaning that the more ADCB products a customer uses, the more rewards he or she receives.

TouchPoints earned are redeemed for vouchers that can be used in some of the UAE's most prestigious outlets, covering favourite categories such as Jewellery, electronics, fashion and lifestyle.

TouchPoints is a unique, ground breaking programme which further demonstrates ADCB’s continuing focus on delivering superior customer satisfaction.

Arup Mukhopadhyay, Head-Retail Banking Group said “The TouchPoints promise is simple: the more ADCB products and services you use the more rewards you get. Our approach is driven by our mission to create added value for our customers while they enjoy our products and services, and this programme is tangible evidence of our determination to deliver.”

ADCB Deputy Chief Executive Officer Ala'a Eraiqat said, "It is our never ending and relentless determination to offer new and innovative products to our valued customers that drove us to develop TouchPoints. The TouchPoints Rewards programme has been created to demonstrate how much we appreciate our customers and their loyalty towards our products and services. On a business level, this is yet another unique milestone in the progressive path of ADCB."

An exclusive website has been created to give customers details on the TouchPoints Rewards programme. You can visit it at

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