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News Article

29 January 2011

ADCB and du partner once again to offer SMEs cutting-edge products and services

Abu Dhabi, 29 January 2011: In continuation of its partnership with du, Abu Dhabi Commercial Bank (“ADCB”) today enhanced its support for the small and medium enterprises (SME) sector in the UAE by announcing a new SME business solution.

The partnership offers SME clients the latest smart phone, the iPhone 4, for just AED 199 when they open an ADCB BusinessEdge* current account whilst also signing up for the new award-winning Business Super Plan from du. SME clients can choose from ADCB’s suite of five BusinessEdge current account packages which help them align their business needs with the most appropriate current account, whether it is through the Standard Account, requiring a quarterly average balance of AED 25,000, or the Elite Account, requiring a quarterly average balance of AED 1,000,000.

Commenting on the partnership, Mr. Howard Gaunt, Executive Vice President and Head of Business Banking from ADCB, said:

“It’s a known fact that small and medium enterprises are the backbone of any country’s economy. Today’s small and medium enterprises are tomorrow’s large corporates and ADCB is proud to champion this sector and provide clients with the tools they need to grow their businesses. This partnership with du shows that we are listening to the needs of the sector and with our clients who are looking to optimise costs and increase savings without sacrificing the use of the latest technology to enhance their business.”

“We strive to add value to our clients and are delighted to be the first bank to combine a business banking solution and business telecommunications package with a smart phone offering.”

Commenting from du, Farid Faraidooni, Chief Commercial Officer at du, said:

“We are delighted to engage with small and medium enterprises along with our partner ADCB for the second phase of our campaign. SMEs represent a rapidly growing market in the UAE with big aspirations, and today we offer unparalleled solutions to meet their specific needs. By combining our award-winning new Business Super Plan with the latest smartphones, we are empowering SMEs”
“Our success and popularity within the business community continues year on year having acquired more than 20,000 business customers (SME & large enterprise across the UAE), with more than 300,000 business mobile users in a highly penetrated market. It is a testament to the fact that we have a pulse of the needs and requirements of the market,” Faraidooni concluded.

* SME clients will have the choice to open a standard account or an Islamic variant.

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