ADCB MoneySense is a financial responsibility programme that offers the necessary financial skills to effectively manage one's finances. Developed with the support of the Emirates Foundation, ADCB created MoneySense to provide our stakeholders with practical information, tips and tools that educate on how to better manage money, make informed judgments and take effective decisions to support reaching one's goals and ambitions.
Approx. 1,000 UAE residents and Nationals inducted*
MoneySense is the first financial literacy programme of its kind in the UAE, covering topics of relevance including budgeting, setting and reaching savings goals, responsible borrowing, and planning for the future. To learn more, download the PDF.
MoneySense formally launched in 2017, following a pilot project in 2016 that enabled us to refine our strategy from branch-based to broader community outreach-based. The new strategy saw the programme being delivered to UAE residents and Nationals through a number of venues including: to our customers as part of the Health & Wealth Roadshow held monthly at different branches across the UAE; to ADCB staff and staff of corporate clients through workshops; and at other client-based events. Our programme also reaches the broader community through an enhanced digital platform on our website.
Our support of the Emirates Foundation and financial literacy has also seen ADCB staff participation in the Emirates Foundation's Esref Sah Shabaab Club, a train-the-trainer programme which provided ADCB staff volunteers with comprehensive training on sound financial money management principles and enabled them to do outreach activities and train fellow UAE national youth through activities organized by the Emirates Foundation.
ADCB MoneyBuddyADCB launched the ADCB MoneyBuddy app, a personal finance management platform that provides customers with a practical tool to track financial information, create and monitor savings goals and budgets, analyse the impact of purchases on overall financial health, better understand monthly cash flow, and other features that support customers on their financial and personal ambitions journey.
The app is available on iOS and Android platforms.