Business Model

Our strengths

How we create value

Our value creation is underpinned by a strong foundation of robust corporate governance, strategic risk management and an enduring commitment to our nation and the communities we serve.

Our Vision

To be the number one bank of choice in the UAE.

Our Mission

To build partnerships with customers that last a lifetime, by: Treating every customer as an individual; offering innovative products and unparalleled service; never forgetting that our customer has a choice.

Our Values

What we deliver

Employees
Customers
Community
Investors
Regulators / Government
Partners