Group Strategy

Our long-term strategy is a critical component of our robust performance as the ADCB Group continues to grow in scale. The five core pillars which support this strategy remain clear and consistent.

By retaining our focus on delivering these strategic goals, living our shared values, and capitalising on our enablers, we have created a resilient organisation, empowered by innovation, excellence, and outstanding customer service.

Group Strategy banner

Our strategic approach

OUR AMBITION

To be the number-one bank of choice in the UAE

OUR PILLARS

Our Pillars graphic

OUR ENABLERS

Our Enablers graphic

OUR VALUE

Our Value graphic