In early 2021, the Bank launched its five-year aspirational strategy, with the objective of creating significant shareholder value through sustained and profitable growth. After a successful first year of implementation, in which the Bank delivered on all of its annual objectives, ADCB entered 2022 with strong momentum. To successfully navigate the evolving economic environment and the latest banking sector dynamics, the Bank will focus on five major objectives in the year ahead:
by focusing on growth in market share, increasing ‘share of wallet’, and providing best-in-class customer experience, while delivering significant efficiency gains
to reduce potential volatility in profitability stemming from areas such as underperforming assets
in areas such as payments, digital banking, wealth and asset management
by maintaining an ESG lens in all value-creation activities
such as our digital capabilities, key talent, best-in-class governance and risk management practices
The Consumer Banking Group (CBG) will continue focusing on growth in market share, particularly through personal loans, mortgages and credit cards.
The Wholesale Banking Group (WBG) aims to offer a wider range of fee-generating services, reaching new clients in a broader range of segments across the region.
Our subsidiaries will increasingly become important drivers of growth. Following a strong performance in 2021, ADCB Egypt will continue to implement its five-year strategy in 2022 through the adoption of a new operating model to accelerate growth, focused on the affluent and corporate segments. To support its customers, the Bank is developing a new digital banking platform, which will increase share of digital transactions and enhance the customer experience.
Meanwhile, Al Hilal Bank, is taking major steps in its strategy to be a fully digital bank focused on retail customers. In early 2022, the Bank will launch a new Shari’ah-compliant ‘super app’ to provide high quality financial and lifestyle services in tandem with a new visual identity for the organisation. The platform will be designed to provide core banking services with a diverse digital marketplace, through a wide ecosystem of partnerships. The highly scalable offering is built on a cloud-based platform to ensure agility, enabling the Bank to respond to evolving customer needs and pursue regional expansion, post successful launch in the UAE.
ADCB will continue to evolve its operating model to further enhance efficiencies and ensure an agile organisation primed to deliver growth. We will pursue a disciplined approach to efficiencies, while investing in technology to drive digitalisation and productivity in customer-facing and internal processes. The Bank will also continue to streamline its branch network as digital transformation advances further.