Abu Dhabi, 8 September 2026: Abu Dhabi Commercial Bank (ADCB) today announced the launch of TouchPoints Flex, a market first digital payment innovation enabled by Jaywan, the UAE’s national card scheme, and the forward thinking national payments ecosystem it represents. TouchPoints Flex transforms customers’ TouchPoints into instantly accessible spending power through a digital card, allowing them to use their rewards directly for purchases in stores across the UAE. By establishing the infrastructure for a new generation of homegrown payment solutions, Jaywan is creating the platform for institutions such as ADCB to innovate beyond conventional models and deliver new forms of value to customers.

Unlike traditional loyalty programmes that rely on a limited network of participating merchants or require a credit or debit card to complete a purchase, TouchPoints Flex draws directly from a customer’s TouchPoints balance through digital card, allowing customers to move beyond traditional redemption and use their accumulated rewards as a real time payment method, anytime and anywhere across the UAE.

The launch reflects a broader evolution in how customers expect to engage with banking and rewards. Increasingly, customers want value that is immediate, intuitive and available when they need it. TouchPoints Flex responds to this shift by integrating rewards directly into the payment journey.

TouchPoints is one of the UAE’s most rewarding banking programmes, empowering customers to earn points across a broad range of merchants and banking activities, including payments, card spend, savings and investments. TouchPoints Flex advances this a step further by enabling customers to use earned points instantly and seamlessly in everyday transactions, making the value they have accumulated more accessible than ever.

Through the ADCB Mobile Banking App, customers can instantly activate a TouchPoints Flex Card, add it to their preferred digital wallet and begin making secure purchases in stores across the UAE.

More than a product launch, TouchPoints Flex represents a new chapter in the evolution of loyalty programmes, where rewards become instantly usable, effortlessly accessible and seamlessly integrated into everyday life.